Hi, I'm Andrew
I am passionate about graphic design and art and love creating visual projects that challenge my creativity. I am always trying to create a new world.
About the Project
The BLUE AQUA project is designed to enhance user satisfaction through an improved and aesthetically pleasing website. Our previous website faced numerous issues and eventually became inoperative. In response, we decided to develop a new site from the ground up, focusing on creating a robust and reliable platform. BLUE AQUA represents our commitment to delivering a high-quality user experience with an elegant design and solid functionality.
About the Project
The BLUE AQUA project is designed to enhance user satisfaction through an improved and aesthetically pleasing website. Our previous website faced numerous issues and eventually became inoperative. In response, we decided to develop a new site from the ground up, focusing on creating a robust and reliable platform. BLUE AQUA represents our commitment to delivering a high-quality user experience with an elegant design and solid functionality.
About the Project
The BLUE AQUA project is designed to enhance user satisfaction through an improved and aesthetically pleasing website. Our previous website faced numerous issues and eventually became inoperative. In response, we decided to develop a new site from the ground up, focusing on creating a robust and reliable platform. BLUE AQUA represents our commitment to delivering a high-quality user experience with an elegant design and solid functionality.
Design Thinking
Research
User Persona
User Flow
UI/UX Design
Wireframe
"A small part of the project related to education"
Project Time
This project lasted for approximately 4 months. Throughout this time, the employer insisted that extending the project deadline was necessary due to the lack of new and sufficient terminology.
1 Month
2 Month
3 Month
4 Month
Strategy
Research
UX
UI Design
User Research
To ensure the design of BLUE AQUA met user needs and preferences, we conducted a comprehensive user research process. This process included the following steps:
🎩 1. Stakeholder Interviews:
• Managers emphasized the need for an integrated dashboard to improve agent efficiency and real-time monitoring. They also sought scalability.
📋 2. User Surveys:
• Agents reported frustration with switching between tools and desired an intuitive interface with key information upfront and AI-driven support for complex queries.
🕹️ 3. Usability Testing:
• Agents found the interface easy to use, with faster task completion, though AI suggestions needed minor refinement for clarity.
👥 4. Focus Groups:
• Participants highlighted difficulties with finding information quickly and suggested improvements for notifications and real-time monitoring.
📊 5. Analysis and Implementation:
• Feedback led to refined AI suggestions, better info display, and improved task management, boosting efficiency and meeting stakeholder goals.
Interview Question
As a manager, how do you monitor the performance of your team using the current system?
Is the system providing enough real-time data for informed decisions? If not, what additional data would help?
Have you encountered any difficulties with the layout or structure of the system? How could it be improved?
Would a built-in chatbot or AI assistant improve your workflow? If yes, in what areas?
In terms of the UI design, how well do the visual elements (colors, icons, buttons) guide you through tasks during a call?
What upcoming trends in call center technology do you think should be incorporated into the OPRIX system?
If you could change one thing about the user interface to improve your workflow, what would it be?
How does the existing interface support or hinder agent training and performance tracking?
User Journey Map
Stage
Touch points
Activities
Pain Points
Feelings
Awareness
Consideration
Decision
Purchase
• Search Engines
• Social Media,
• Industry Blogs
• Website, Email
• Marketing,
• Comparison Sites
• Customer Reviews
• Live Chat
• Special Offer via Newsletter
• E-commerce Platform on Website
• Order Confirmation Email
• Identifies the need for a new call center solution
• Searches online for options
• Reads industry blogs and articles
• Visits OPRIX website
• Watches demo
• Signs up for demo
• Reads customer reviews and case studies
• Uses live chat for immediate queries
• Receives a discount code through the newsletter
• Adds products to cart and completes purchase
• Receives email confirmation and tracking details
• Information overload,
• difficulty identifying reliable sources
• Limited detailed information
• difficulty in comparing features
• Final concerns about pricing and shipping
• Anxieties about delivery time and product condition
Feelings:
🤔 Curious
🤲🏻 Hopeful
🤨 Interested
🧐 Analytical
😎 Confident about making a purchase
🤩 Excited to try the products
👍🏻 Relief after purchase
🙂Anticipation for product arrival
Empathy Map
• “I need reliable information on the nutritional needs of different shrimp species.”
• “The quality of commercial feed varies too much.”
• “I’m looking for ways to improve shrimp health and growth rates.”
• “Environmental conditions significantly affect shrimp nutrition.”
• “Access to the latest research is critical for my work.”
• “Are there more cost-effective feed options that don’t compromise on quality?”
• “Is there a more efficient way to monitor and manage shrimp nutrition?”
• “How can I ensure my shrimp meet industry standards for health and size?”
• “Current feeds may not be fully optimized for my specific shrimp species.”
• “Technology could play a crucial role in streamlining nutrition processes.”
• Consults with industry experts and colleagues for best practices in shrimp nutrition.
• Regularly attends industry conferences and reads scientific journals.
• Monitors water quality and environmental conditions closely.
• Tests different feed types and supplements to optimize shrimp growth.
• Keeps detailed records of shrimp health metrics and growth rates.
• Frustrated by the inconsistency in the quality of available commercial feeds.
• Concerned about the potential impact of poor nutrition on shrimp health.
• Eager to adopt innovative solutions and technologies.
• Confident when armed with accurate, research-based information.
• Motivated to improve practices and achieve better outcomes for shrimp health and growth.
🏷️ Card Sorting
Home
Product & Services
Farm Care
Mineralization & water balance
Balance
Bioremediation
Feedmill Support
Feed Additive
Alternative Protein
Nutrition
Patented System
Species
Research & Development
Farming
Our Service
Build your aquafarm
Consultancy
System equipment
Aqua Insights
New
Events
Careers
Our Story
Meet The Foundres
Sustainability Commitment
Global Expansions
Blue Vision
Persona
We have a total of 8 personas, and I will include 1 of them here.
Name: Dr. Hamoon Shishechian
Age: 32
Gender: male
Location: Hanoi, Vietnam
Occupation: Aquaculture Specialist
Education: Ph.D. in Marine Biology Professional Background
Years of Experience: 2 years in the aquaculture industry, specializing in shrimp nutrition.
Current Employer: Marine Innovations Co. Ltd.
Main Challenges:
• Inconsistency in the quality of commercial feeds available in the market.
• High costs associated with high-quality feed.
• Difficulty in accessing up-to-date research and innovations.
Pain Point:
• Struggles with ensuring shrimp health under varying environmental conditions.
• Limited resources for comprehensive testing of new feed formulas.
• The need for more reliable and accessible data on shrimp nutritional needs.
Information Sources:
• Scientific journals and industry publications.
• Conferences and seminars related to aquaculture.
• Online courses and webinars.
• Purchasing Behavior:
• Prefers high-quality, research-backed products.
• Values cost-effectiveness but not at the expense of quality.
Technology Use:
• Utilizes water quality sensors and automated feeding systems.
• Uses data analytics for monitoring shrimp health and growth.
• Engages in online forums and communities for industry updates.
Quotes:
• “Access to reliable, high-quality information and resources is crucial for my work.”
• “Technological advancements can significantly streamline shrimp nutrition and health monitoring.”
Work-Life Balance:
Balances demanding research and fieldwork with family time and personal hobbies.
Values:
Strong advocate for sustainable and environmentally friendly aquaculture practices.
Professional Goals:
• To develop the most efficient and cost-effective shrimp feed formulas.
To ensure shrimp health and optimize growth rates.
• To stay ahead with the latest research and innovations in shrimp
Personal Goals:
• To contribute significantly to sustainable aquaculture practices.
• To achieve professional recognition in the field of marine biology.
Key Responsibilities:
• Conducting research on shrimp nutritional needs.
• Developing and testing new feed formulas.
• Monitoring shrimp health and growth.
• Publishing findings in scientific journals.
• Providing consultation to shrimp farmers.
📜 Site Map
The example of UI frames was a lot, so I included some of them.
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